How to get the new Google Analytics 4 (GA4)?

How to get the new Google Analytics 4 (GA4)?

How to get the new Google Analytics 4 (GA4)? – The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. The latest iteration of Google’s web analytics platform, Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more granular data controls. The release, announced Wednesday (October 14, 2020), is an expansion and rebranding of the App + Web property launched last year and marks the first major step in evolving beyond Universal Analytics.

GA4 New Features?

• New AI-powered insights and predictions
• Deeper audiences integration with Google Ads.
• Customer lifecycle-framed reporting.
• Codeless Event tracking.
• More granular user data controls.
• Analytics in a cookie-less future.

Smarter insights to improve your marketing decisions and get better ROI

By applying Google’s advanced machine learning models, the new Analytics can automatically alert you to significant trends in your data – like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take. For example, it calculates churn probability so you can more efficiently invest in retaining customers at a time when marketing budgets are under pressure. We’re continuing to add new predictive metrics, like the potential revenue you could earn from a particular group of customers. This allows you to create audiences to reach higher value customers and run analyses to better understand why some customers are likely to spend more than others, so you can take action to improve your results.

How to upgrade to Google Anaytics 4 (GA4)

Google advises creating a new Google Analytics 4 property alongside your existing properties. Google is slowly rolling out the migration feature for the existing Universal Analytics (UA) properties. If the Upgrade to GA4 option is not available on your GA account, don’t be worried.

Universal Analytics (UA) properties > Admin > Upgrade to GA4

If you cannot see Upgrade to GA4 enabled on your Google Analytics Account, that’s perfectly fine. Keep reading, we will guide you on how to get the new GA4 property. If you have option enabled on your account, see How to upgrade to new Google Analytics 4 (GA4) Property & once done come back here & continue from Step 08

Create a new Google Analytics 4 property

Go to the Google Analytics homepage & login with your Google account. If you’re a new Google Analytics user, please create account accepting EULA. Once the initial account set up is done, you may proceed to create the new Google Analytics 4 property.

Step 01

Click on Admin > Create Account or select an existing account you wish to set up your new property > Click on Create Property

Step 02

Fill property details and click click Next.

Step 03

Fill About your Business and click Create Button

Step 04

Go to the property you created and select data stream > click on property name > select web

Step 05

Enter your website URL & stream name and enable enhanced measurements > click Create Stream button.

Step 06

Now your stream is ready and you have 2 options;

01. If you are already using a property or implemented GA with gtag.js, please continue with

02. If you are a new GA user or an existing user with Universal Analytics installed or installing GA for the first time on your web site, you may directly go to

Step 07

Connect your new GA4 with your existing Web property

Copy your Measurement ID

Step 08

Go to your existing property and go to Admin > Tracking Info > Tracking Code > Click on connected site tags

Step 09

Enter the Measurement ID you copied, nickname and click Connect

Installing tracking code on your website

With this article we are going to discuss how to add tracking code to wordpress site.

First you need to go to the web stream details page step 07 > add new on-page tag > Global Site Tag (gtag.js)

Sample gtag.js

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-L4BK9GJY2G"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'MEASUREMENT ID
');
</script>

Insert your tracking code into the the head section of your page <head></head>